5 ways eCommerce sellers can take advantage of the ongoing economic crisis
‘When life gives you lemon, make a lemonade’ ~Anonymous
This is a good time for retailers/e-commerce sellers to take a step back and analyse their selling effort. Make an advantages and disadvantages list of the activities involving your shop and closely analyse the present emergency to figure out how much it will influence your business.
It’s also high time to try different things with something new or advanced for your store which includes upgrading resources, investigating and debugging issues, and a lot more.
1.Optimise your website’s speed…
Speed is everything in the present world. With vast resources available online, attention span is low. A user /potential client will leave your site if the page stacking time is more than 3–4 seconds. So now is a nice time to work on optimising the pages of your website. Since you’ve got the time, you can optimise these pages by eliminating all the issues of the website.You can optimise the images of your store for faster loading time. Check this out for any help. Reduce unwanted resources e.t.c.
2.Store Development…
Store development cannot be done constantly by sellers. So on the off chance you can do so now and improve your business sales.
Here is a list of platforms you can develop your store on.
Open-source Platforms
Saas-Based platforms
3.Get Consultation from eCommerce experts…
Now is the best time for sellers and retailers to plan. What most ideal approach to do as such than to consult an eCommerce master who can guide you through the live scenario of sales and clients. You can truly get some genuine advice on how to strengthen and prepare your store for the things to come.
4.Website Maintenance…
If there are any bugs on your website or you want to add some new features in your selling campaign, now is a nice time to do so. If you have an existing plan then implement it and if you don’t have one, then make it.
What are the major site maintenance you can work on?
- Fix urgent issues and critical bugs fast.
- Update your inventory to keep your site current.
- Inclusion of any new feature you want to have.
- Add new 3rd party extensions
- Personalized customizations
5.A Complete Website SEO Audit
As we all know — an SEO audit is the process of examining the Search Engine Result Page presence (SERP) or the web presence of your store’s website. In simple words, it’s a performance metric of your website which provides an analysis of how your website is performing in terms of your online presence and visibility on search engines. The major tools used for the Website SEO audit include SEMrush, GTmetrix, Google PageSpeed Insights, etc.
- Strengthen your PPC marketing campaign with Google Adwords, Facebook ads e.t.c.
- Plan Content Marketing Campaign like writing blogs e.t.c.
- Create content optimization for different marketplaces
Sellers from over the globe are facing an extremely hard time trying to cope up with the damage done by this COVID-19. In any case, as we say that each cloud has a silver lining, these troublesome times can be turned into possibilities. Potential outcomes to do corrects that you probably been considering actualizing for quite a while, however, couldn’t execute because of other pressing concerns.
